Get Prepared! The BSA Identity Pieces Are Here!

The National Council has unveiled the theme for the Boy Scouts of America—Prepared. For Life.™ Brand identity is one of the Boy Scouts of America's most valuable assets. Its value increases when used properly and consistently in identifying the organization. By providing uniformity wherever visual identification occurs, the corporate identity projects the quality of program and professionalism that the Boy Scouts has come to represent.

The 2011 identity components include letterhead with envelope, business cards, buckslip, and e-mail signature. These materials will provide the consistency and direction that will help the BSA achieve its vision of being Prepared. For Life.™

You can customize these assets by accessing Brand on Demand, available to local council employees. Licenses for Brand on Demand can be acquired by calling the National Service Desk. 

Click here to view the Brand Identity Guide.

Click here to download a stationery reference poster.

Horizontal Business Card order form.

Vertical Business Card order form.

General Office Sign Standards

The featured signs are all approved by the Marketing and General Services groups of the Boy Scouts of America. The signs are for use in office environments and available to order after April 1, 2012. To request a sign through the General Services Group, contact Tandy Gilliam at To order nameplates or strengths finder plaques, please contact Cathy Capuano at

E-signature graphic

For PC users:

Instructions for Outlook Express
Instructions for Outlook 2003
Instructions for Outlook 2007
Instructions for Outlook 2010

For Mac users:

Select All on the e-signature, go to Tools, Signatures, and New. Name the signature (ex.: BSA 2011 Signature), paste into the proper field, then customize and save.

First Last  |  Corporate Title

Your Council/Group/Department/Team Here

1325 West Walnut Hill Lane  |  P.O. Box 152079
Irving, Texas 75015-2079
 F 972.580.